Netflix will expand its accessibility features and launch a new collection highlighting the stories of people with disabilities in celebration of Global Accessibility Awareness Day. Celebrating Disability with Dimensions will work like any other special collection of platforms that users drag from the Streaming Giant’s content catalog to enhance their visibility as they browse the platform. Netflix will add more audio descriptions (AD) and subtitles for the deaf and hard of hearing in more languages, including French, Spanish, Portuguese and Korean.
Netflix’s closed captions, subtitles for SDH, and AD are powerful tools designed to help make television shows and movies more accessible to people with disabilities. Features have become an integral part of how people at all levels use content, and Netflix plans to give customers more of what they want.
Heather Dowdy, Netflix’s Director of Product Accessibility, says: “The way we access stories has changed a lot. Whether it’s video conferencing calls, texting or flashing doorbells, technology can bridge the gap for many people with disabilities. ”
“So today, in celebration of Global Accessibility Awareness Day, I am pleased to announce that we are expanding our language availability for Audio Description (AD) and Subtitles for the Deaf and Hearing (SDH). From this month to 2023, these features will be more widely available in our catalog and in many more languages, including Spanish, Portuguese and French. ”
Dowdy said the key to his work on Netflix was to provide these features to those in need. The platform is a big reason to plan this expansion because more and more customers are watching content from all over the world.
“By increasing the availability of our SDH and AD languages to more than 20 languages, we hope to give all our members the ability to see their lives reflected on screen, regardless of where you come from, what language you speak, or what abilities you have. . We’re introducing new badges for our shows and films that have AD and SDH on the web and iOS to make it easier to find the right stories for your needs, “he said.
Netflix reports that 40% of its users worldwide use regular subtitles and people watch thousands of hours worth of shows such as Ozark, LuciferAnd Seinfeld Audio description is on. Dowdy said Netflix has worked with the community of people with disabilities to create strong AD guidelines that are designed to further expand its reach.
“That’s why we launched our first collection, ‘Celebrating Disability with Dimensions,’ which features over 50 shows and films featuring characters or people with disabilities,” said Dowdy.
“With more than 1 billion people worldwide living with disabilities, the opportunities and bonds of storytelling in our community are remarkable. We will also host accessibility screenings in selected countries worldwide to discuss ways to enliven our AD and SDH features and make entertainment more accessible outside the living room. “