Union Minister Anupriya Patel on Saturday encouraged farmers on the need to build India as a global supplier of quality tea with the help of the Tea Board.
Speaking at an event jointly organized by the Tea Board and the Indian Tea Association (ITA) on the occasion of the 3rd International Tea Day, Patel said the Tea Board has taken initiative to start a special tea making and planting practice. Which will help gardeners to improve the quality of green leaves picked from the bushes.
The Union Minister of State for Commerce and Industry has said that these fine quality chagules will be sold through a special auction this month and it is hoped that lucrative prices will be available.
“India needs to be established as a leading supplier of quality tea in the world market,” he said, adding that there is also a need to promote soft drinks among the younger generation who are more inclined towards aerated drinks and coffee.
The Minister said that India had recommended to mark May 21 as International Tea Day which was adopted by the UN General Assembly. He called for promotion and more concerted action for sustainable production of tea. Tea Board Chairman Sourav Pahari said the tea industry is going through a challenging time now. The industry has not anticipated these challenges in the past and is currently undergoing massive structural changes.
“We are trying to target the younger generation who did not grow up drinking tea. We also need to think of tea as a total value chain from producer to consumer, ”he added.
Pahari said industry and other stakeholders need to reinvent the wheel and make it trendy, which is the need of the hour. During the epidemic, industrial workers supported, they should be the focus. The industry also showed resilience which is hard to see in these difficult times.
Nayantara Pal Chowdhury, Chairman, ITA, says India is one of the top tea-consuming countries where 80 per cent of production is consumed domestically. The sustainability of the tea industry is not just for profit, it is for the benefit of all stakeholders. But falling tea prices are a troubling issue that requires a balance of supply and demand.